Fashion brands don’t just sell clothes. They sell their lifestyle through Instagram posts, fashion bloggers, and pins. They help people create mental mood boards of the look they are going for. The sale of this look started a long time ago and lasts a long time after people tear up the tags for their new duds.
As a fashion brand, your packaging should immerse people in the kind of ethics and atmosphere you create with your brand. From casual to stylish, here are a few examples of clothing packing that uses tailored items to create unique experiences.
Spilled and harmful wrapping solutions are old-fashioned. As landfills overflow, fashion brands are investing in alternatives to plastics and encouraging customers to live by recycling, reduce, recycle.
A major factor in the waste crisis is the result of the wrapping that the fashion industry relentlessly uses in the age of online sales.
Fashion Brands Transform Into Equal Opportunities
Fashion stores have a role to play in this fight against plastic. Especially as the growing popularity of online ordering means more clothing and accessories are being sent to customers wrapped in layers of plastic. Many have already climbed to the post. As more and more fashion stores turn to e-commerce, the need for wrapping has increased and a unique problem has been created with it. You need the items you sell online to reach your customer in pristine condition, but you won’t create additional waste.
The main problem is that the customer did not walk into a brick store, so you have to make a good first impression. Fortunately, you don’t have to sacrifice style for durability or vice versa. There are more and more eco-friendly alternatives.
Reusable Packing and New Purpose:
The wrapping is a clear point of contact with customers and therefore an important part of sustainability communication. Eco-friendly covering combined with sustainable wrapping design is a strong combination. These attributes can be a great way to put your brand above your competitor. Create a more circular economy for your wrapping by extending its lifecycle and usability. However, if brands don’t educate consumers about compliance, recyclable items can ignite because they need more materials.
Monday’s Child is a UK company that sells luxury children’s clothing for special occasions. The brand’s revolutionary covering is shaking up sustainability. The box doubles as a dollhouse for young users, adding value to the covering. A customer gets better value for money and is more likely to reuse the box and extend the life of the covering.
There are also many breakthroughs in plant-based covering and biodegradable plastic covering. This means that it will be easier for your brand to reduce its impact on the environment.
Delivery Clothes without Plastic Packing:
British designer Oliver Spencer tackles waste with his eponymous men’s ready-to-wear brand. The brand reduced the amount of wrapping it uses by 30% in 2018, although Spencer admits challenges were depending on the different products.
We are trying to develop ways of delivering clothes without plastic wrapping, he told the Drapers fashion magazine. All of our wrappings have now been reduced to simple needs: we use recycled paper and recycled bags. The most important thing for us is to deliver a plastic-free shirt, that’s why we work so hard.
Once Plastic Is Prohibited:
Zalando, one of Europe’s largest online retailers, has taken an important step to put pressure on its e-commerce competitors. The company has also pledged to exclude disposable plastic by 2023, setting the bar high for competitors like Asos and Boohoo. They noted that their shipping display boxes are already made from recycled materials.
We see a clear link between a sustainable business and continued business success. We believe this will be a competitive advantage in the future. Expressed CEO Rubin Ritter.
This is in line with the EU pledge, which demands a ban on disposable plastic by 2021. Work with a fashion brand specialist to bring your green vision to life.
Now that you know all the brands that have gone green alternatives, now is a great time to learn how to do the same. Taking a more sustainable approach doesn’t have to be difficult, it can be as easy as choosing greener alternatives.
Partner with a brand specialist who actively practices sustainability in the manufacture of its products. For example, using organic cotton, recycled materials, biodegradable plastics, and vegetable inks.
At Weavabel, we have the experience of creating environmentally-friendly intervals to impress your consumers and meet their demands. If you want to play a role in helping save the planet, you can start by looking at your processes, production, and wrapping.
Take Sustainability Measures In Your Own Clothing Pack:
It’s time to do all you can to reduce your negative impact on the environment. We are all responsible for a more sustainable future. Use alternatives to your wrapping and partner with a manufacturer that actively devotes time to increasing their sustainable offerings and products.
Use of the Fables logo:
On this line of children’s clothing, the abstract F is small on t-shirt labels and large on shopping bags. The brand is enough to add some attitude to a basic brand while still feeling friendly and fun.
With the light green thread to attach the tag and the young shopping bags for in-store shopping, the whole brand looks vibrant, electric, and childish.
Factory Accents:
Black and white is an instant classic, but add gold accents and a generous sans serif and you’ve got a stylish boutique. The factory wrapping is a catwalk with a streetwear twist. Not too shiny or ornate with enough character to show off a fair amount of style.
Their stylish variations of shopping bags are filled with white tissue paper, which may look cheap on its own, but with a thin black logo at a short distance. It looks like a million dollars. For small purchases and expeditions, Patterned Cotton Bags for Stylish Bags provide all the treats that require extra TLC.
Page Three Hundred Superb Suite:
An Italian studio has designed a clothing wrapping suite that goes all out. They make ordinary blotting paper look like precious cargo with a little mark for a seal. We think it would look just as cool with a strip of duct tape or a rubber band.
On the outside of the fabric, there is a red envelope that they took the time to decorate with a red wax seal, which makes something so timeless to look so modern. And now we’re going to put wax seals on every mail.
